
Inhaling a burning cigarette remains the riskiest use of nicotine, as it releases tar and gases containing thousands of toxins. These are potentially dangerous for health and fatal.
It is not surprising that most smokers globally know that tobacco is harmful to their health, but still, the use of nicotine is through the burning of tobacco. As stated, nicotine does not cause severe illnesses associated with high-risk tobacco products like cigarettes. A comparatively low-risk drug, nicotine encourages repeated use. Repeated use is one of the reasons smokers find it hard to stop smoking, even when they know it is harmful to their health.
At the start of the 21st century, the world witnessed the introduction of safer nicotine products. These stood for being non-combustible as none of them burnt tobacco, even did not contain any tobacco at all. We today know them as electronic cigarettes or nicotine vapes, nicotine pouches, Swedish snus, US smokeless chewing tobacco, and heated tobacco products.
It is also important to highlight that nicotine is on the WHO’s list of essential medicines because doctors have been prescribing nicotine patches and gums to people trying to quit smoking for decades. Further, WHO recognizes and endorses the principle that people be empowered to have control over their health to live healthier lives. The Framework Convention on Tobacco Control (FCTC) defines tobacco control as “a range of supply, demand and harm reduction strategies that aim to improve the health of a population by eliminating or reducing their consumption of tobacco products and exposure to tobacco smoke”.
For a country like Pakistan, with a heavy disease burden because of combustible smoking, tobacco harm reduction offers a possibility to considerably reduce tobacco use. The number of tobacco users has reached 29 million, with most of the users being youth. In 2019, the economic cost of smoking in Pakistan was Rs 615.07 billion (US$3.85 billion), equal to 1.6% of the country’s GDP. Smoking cessation services are conspicuous by their absence in Pakistan, which is one of the 15 top countries with the highest burden of tobacco use morbidities and mortality. The primary tobacco law in Pakistan – the Prohibition of Smoking in Enclosed Places and Protection of Non-smokers Health Ordinance, 2002 – does not discuss smoking cessation.
As the world is looking at the role of THR in reducing cigarette consumption, Pakistan should research, review and decide how it can make THR part of its tobacco control efforts.
Today THR is offering millions of smokers help to switch out of combustible smoking, especially for smokers unable to quit nicotine. The availability of safer nicotine products brings significant benefits.
It is high time governments around the globe adopt and implement tobacco harm reduction policies and products. For using safer nicotine products, governments should implement effective and appropriate regulation that protects consumers and avoids youth uptake. They should also encourage switching among adult smokers and avoid policies and laws that intentionally or unintentionally favor risky products.



