From next month, the price of apps and in-app purchases on Apple’s App Store will rise everywhere in the euro bloc and some countries in Asia and South America, the company said.
Apple said in a blog post that the new prices, excluding auto-renewable subscriptions, will go into effect as early as Oct 5.
In an effort to maintain profitability, the tech giant occasionally reduces prices in different regions and lowers prices for eurozone countries last year to adjust for currencies and taxes, dropping starting prices for many apps to 99 cents.
The starting price has risen to 1.19 euros.
This year, inflation, interest rates and energy prices have skyrocketed, which has crushed the yen, the euro, and most emerging economy currencies. For weeks, the euro has been trading at two-decade lows against the dollar.
In addition to the eurozone countries, the price rises will affect Sweden and Poland in Europe; Japan, Malaysia, Pakistan, South Korea and Vietnam in Asia; and Chile in South America.
In some countries, such as Vietnam, the price increase was due to new regulations relating to collecting tax from consumers, Apple said.
The company’s services business is being developed to reduce the dependence on its primary products, the latest iPhones, earlier this month.
Apple’s services business, which includes the App Store, has been growing at a rapid pace in the last few years and now hovers around $20 billion per quarter.
